Creative Rugs
Yarn, colours & tufting techniques
The yarn, colour and tufting technique you choose defines both the expression and performance of your rug.
This guide helps you understand the yarn qualities, textures and construction methods used in Creative Rugs — and how they support public interiors.
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Our yarn qualities
Each yarn is selected for its durability, tactile richness and visual character.
Every material offers distinct strengths to support different design needs and traffic levels.
Linen
100% Linen
Linen is a natural fibre from the flax plant with a fine, elegant texture that brings sophistication to rugs. It pairs beautifully with Hardtwist or Spirit yarns and works in both cut and loop pile constructions. The long fibres create a natural lustre and refined visual depth.
Available in 20 colours.
Spirit
100% New Zealand Wool
Spirit is a soft and versatile wool yarn with a smooth and even surface. It works well for solid colours, blends and patterned rugs and supports carving and subtle relief effects. The fibre offers warmth, durability and long term resilience, making it suitable for many types of public interiors. The fibre is naturally flame retardant and dirt repellent.
Available in 140 colours.
Hardtwist
100% New Zealand Wool
Hardtwist is a durable wool yarn with an extra twist that increases resilience and creates a more defined, tactile surface. The fibre is naturally dirt repellent. Its natural insulating properties and flame retardancy make it ideal for public interiors that require long term performance.
The subtle sheen and structured appearance make Hardtwist well suited for loop, cut and rya pile constructions.
Available in 70 colours.
Vision
50% Wool, 50% Linen
Vision is a mélange yarn made from wool and linen, combining two natural fibres into a strong, durable blend. Its matte, slightly coarse character and tight twist create a distinct texture full of depth and softness. Ideal for cut, loop and rya pile designs, Vision adds a unique and timeless expression.
Available in 5 colours.
Tencel™
100% Lyocell
Tencel is a sustainable cellulose fibre sourced from FSC or PEFC certified forests. The yarn has a dirt repellent surface that helps keep rugs clean and sheds less due to the long fibres. Its natural shimmer gives the rug a soft, luxurious glow that elevates any space.
Available in 70 colours.
Want to know more about our tufted rugs?
Browse our productsThe tufting techniques
Our rugs are crafted layer by layer, with tufted fibres that form distinct surfaces and textures. Explore four techniques, each offering its own visual identity and functional characteristics.
loop pile
Best suited for: High-traffic areas such as offices, hallways, and commercial spaces.
Benefits: Loop pile features intact loops that create a structured and resilient surface. The construction hides dirt effectively, offers strong durability and maintains a clean, consistent appearance over time. Light reflection from the loops gives the rug a soft and lively character.
Cut Loop
Best for: Hotels, hospitality spaces, multi-use lounges, and reception areas.
Why choose cut and loop rugs?
Combining cut pile and loop pile creates depth, pattern and a soft mélange effect, even with a single yarn colour. This technique balances visual interest with dependable performance.
cut pile
Best for: Residential spaces, private offices, and luxury retail.
Why choose cut pile?
Cut pile creates a smooth, velvety surface with rich colour definition. The even texture adds comfort and refinement, making the technique ideal for elegant or expressive designs.
Rya Pile
Best for: Cozy residential spaces, lounge areas, and creative breakout zones.
Why choose Rya Pile?
Long and short yarns are combined to create a deep, tactile and expressive surface. The plush texture adds warmth and softness, giving the rug a relaxed and inviting character.
Backing
Once the front surface is tufted, a stabilising layer is applied to the back to secure the fibres and maintain the rug’s shape. This layer provides structure and stability, while an anti slip mesh keeps the rug firmly in place.
The finished rug is delivered with textile edgings, removing the need for edge overlock and extending the rug’s lifespan.
Need help choosing the right rug for your project?
Contact us and we'll guide you through the entire processThe colours of yarn options
With up to 140 colours in Spirit wool, our palette spans from bold and vibrant tones to soft, natural shades. Mixed yarns expand the possibilities even further, offering unique blends, textures and effects.
These extensive options allow you to design rugs that stand out as focal points or blend seamlessly into any interior — perfectly tailored to your project.
Wool Spirit 140 colours
Wool Hardtwist 70 colours
Tencel™ 70 colours
Linen 20 colours
Vision 5 colours
Our range of sample materials
With a curated selection of high quality sample boxes, you can explore colours and textures up close. Samples are an essential part of the creative process, helping you choose materials that support both function and design.
Need help? Our Creative Rugs experts are here to support you every step of the way.
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