Creative Rugs
Yarn, colours & tufting techniques
The yarn, colour and tufting technique you choose defines both the expression and performance of your rug.
This guide helps you understand the yarn qualities, textures and construction methods used in Creative Rugs — and how they support public interiors.
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Our yarn qualities
Each yarn is selected for its durability, tactile richness and visual character.
Every material offers distinct strengths to support different design needs and traffic levels.
Linen
100% Linen
Linen is a natural fibre from the flax plant with a fine, elegant texture that brings subtle elegance to rugs. It pairs beautifully with Hardtwist or Spirit yarns and works well in both cut and loop pile constructions. The long fibres create a natural lustre and visual depth.
Available in 20 colours.
Spirit
100% New Zealand Wool
Spirit is a soft and versatile wool yarn with a smooth, even surface. It performs well in solid colours, blends and patterned rugs. Its cut pile supports carving and subtle relief effects, and in cut-and-loop constructions it can create a soft mélange expression.
The fibre offers warmth, durability, natural flame retardancy and dirt repellency — ideal for public interiors.
Available in 140 colours.
Hardtwist
100% New Zealand Wool
Hardtwist is a tightly twisted wool yarn that provides durability and a defined, textured expression. It performs well in cut, loop and rya constructions, offering strength and long-term performance.
The fibre is renewable, biodegradable and naturally flame-retardant and dirt-repellent.
Available in 70 colours.
Vision
50% Wool, 50% Linen
Vision is a blend of wool and linen with a matte, textured character and natural variation. Its tight twist provides strength and a distinct surface expression.
Vision works well in cut, loop and rya constructions, adding a timeless and tactile quality.
Available in 5 colours.
Tencel™
100% Lyocell
Tencel™ is a sustainable cellulose fibre with a dirt-repellent surface that reduces shedding and makes rugs easier to maintain. Its long fibres create a soft, natural sheen that brings a refined glow to any interior.
Sourced from FSC®- or PEFC-certified forests.
Available in 70 colours.
Want to know more about our tufted rugs?
Browse our productsThe tufting techniques
Our rugs are crafted layer by layer, with tufted fibres that form distinct surfaces and textures. Explore four techniques, each offering its own visual identity and functional characteristics.
loop pile
Best suited for: High-traffic areas such as offices, hallways, and commercial spaces.
Benefits: Loop pile features intact loops that create a structured and resilient surface. The construction hides dirt effectively, offers strong durability and maintains a clean, consistent appearance over time. Light reflection from the loops gives the rug a soft and lively character.
Cut Loop
Best for: Hotels, hospitality spaces, multi-use lounges, and reception areas.
Why choose cut and loop rugs?
Combining cut pile and loop pile creates depth, pattern and a soft mélange effect, even with a single yarn colour. This technique balances visual interest with dependable performance.
cut pile
Best for: Residential spaces, private offices, and luxury retail.
Why choose cut pile?
Cut pile creates a smooth, velvety surface with rich colour definition. The even texture adds comfort and refinement, making the technique ideal for elegant or expressive designs.
Rya Pile
Best for: Cozy residential spaces, lounge areas, and creative breakout zones.
Why choose Rya Pile?
Long and short yarns are combined to create a deep, tactile and expressive surface. The plush texture adds warmth and softness, giving the rug a relaxed and inviting character.
Backing
Once the front surface is tufted, a stabilising layer is applied to the back to secure the fibres and maintain the rug’s shape. This layer provides structure and stability, while an anti slip mesh keeps the rug firmly in place.
The finished rug is delivered with textile edgings, removing the need for edge overlock and extending the rug’s lifespan.
Need help choosing the right rug for your project?
Contact us and we'll guide you through the entire processThe colours of yarn options
With up to 140 colours in Spirit wool, our palette spans from bold and vibrant tones to soft, natural shades. Mixed yarns expand the possibilities even further, offering unique blends, textures and effects.
These extensive options allow you to design rugs that stand out as focal points or blend seamlessly into any interior — perfectly tailored to your project.
Wool Spirit 140 colours
Wool Hardtwist 70 colours
Tencel™ 70 colours
Linen 20 colours
Vision 5 colours
Our range of sample materials
With a curated selection of high quality sample boxes, you can explore colours and textures up close. Samples are an essential part of the creative process, helping you choose materials that support both function and design.
Need help? Our Creative Rugs experts are here to support you every step of the way.
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